By now you have undoubtedly heard of the popular photo tool Instagram. It is an app available for smartphones that allows users to add visual effects to their images before sharing them via social media. Recently, Instagram has also emerged as a useful business engagement tool. It has great digital PR potential, so here are five ways brands can use the app to increase engagement.

photo contests

A great option for brands to use Instagram is to hold photo contests and encourage users. The app is very easy to use and has access to a lot of people, so chances are you’ll get a good response – especially if there’s an attractive prize on offer for the winner. This type of competition can also lead to increased exposure, especially if participants share their photos on their social media pages.

brand marketing

Businesses can also use real instagram comments images to promote their brand. For example, in addition to engaging an SEO agency to ensure that a brand is found in search engine results, a company can appeal to marketing with eye-catching Instagram product images. This can be integrated into a social media strategy to drive engagement.

event promotion

Another way to encourage engagement with Instagram is to harness the power of people around upcoming events. By linking to predefined and proprietary hashtags, businesses can invite users to upload their own event photos with the relevant hashtag, sparking a conversation among your target audience.

User photos

At the beginning of 2012, Instagram had 15 million users. Now he has 50 million. Due to this rapid growth, plus the fact that many people like to share photos via social media, you can easily find social media users who also use Instagram. Sharing cool customer photos on Facebook and Twitter can be a great way for brands to meet new people and let them know they’re appreciated. For example, by running the more traditional photo contests discussed above, you can get people to submit their favorite images, does digital marketing include social media.

A powerful and stunning Instagram feed

There are many important factors that can make you famous here on this widely used platform around the world. You should focus your concern only on those who will gain your followers for a long time. In this regard, the most important thing is to make your profile look good to others. The attractiveness of your profile to your visitors is one of the main factors of popularity on Instagram.

For example, you need to show your photography skills to the public, never dare to post a low quality or poor quality photo that will surely ruin everything for your audience. Better not post anything. High-quality content is the only thing that will get you the expected engagement rates.

In addition, remember that people are only attracted to your profile if you have something unique compared to others. Uniqueness is the most important thing because if you’re not unique, you’re not giving people a reason to follow you. For example, if you sell content writing services to the public, make them available at reasonable prices or offer to do the first article for free. This way you can attract people to you by visually posting these offers on Instagram.

Get people to notice your profile

Getting people’s attention is not that easy. In this scenario you will have to endure a big fight. Your goal is thousands of followers, likes and comments, but unfortunately getting a few hundred followers is a hectic job.

In this regard, you can try a few things to get others to notice you. Approach people you already know and ask them to follow you on Instagram. Choose to add hashtags or captions to your photos. Using hashtags makes you appear in hashtag feeds on Instagram. You can choose to follow many Instagram profiles and that way many of them will follow you back.

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