Videos have taken the marketing world by storm and will continue to do so. 94% of marketers say video marketing is the main reason their online campaigns have succeeded. Videos bring better ROI for brands, so they’re eager to invest in video creation. A video is crucial in helping your brand be more visible and reach the potential audience genuinely interested in your products or services.
A customer is expected to spend at least 100 minutes each day watching videos. The consumption of online video content is rising and will reach new heights every year. The vast number of content and creators encourages people to watch more video content than ever. This is why video promotion will continue to grow around the world soon.
So how will videos continue to become famous? What are some marketing trends shortly? Keep reading this article to find out.
What Makes Video Marketing So Popular?
Videos are the “king” of digital marketing, and it has been like this for a few years. According to video marketing statistics, at least 55% of users want to watch videos from their favorite brands. So why is it so popular?
1. People love to watch them
Videos are only so popular because people love them. Anyone will be increasingly interested in watching a video rather than reading a marketing copy. The videos are intriguing and fun to watch, contributing to much of their popularity. The platform has over 2 billion monthly users who are always ready to expect new videos.
2. It is very versatile
Videos are versatile in every sense. You can use different videos to suit your brand’s needs and reach audiences. Videos make it easier for you to specify any business need. You can put a plethora of content for your followers, which will always help you get the right amount of engagement. You can make any video you want using a high-end video editing tool.
3. Videos improve SEO
Videos quickly improve SEO and allow you to get more attention from people. Including videos on your landing page will help you increase your website uptime and reduce the substantial bounce rate. These indicators tell Google that your website has very useful content, and video promotion is one of the best ways to boost your SEO efforts.
4. Promote brand awareness
The main idea of launching a brand campaign is to get recognition. You want more people to know about your brand and what you do in the industry. For such a task, videos are best for brand awareness. Videos can resonate with audiences tremendously and give you a fantastic storytelling opportunity. That’s why it can promote brand awareness.
5. Videos can go viral
Going viral is a thing these days. Viral marketing attempts to make a brand popular and well known among the masses in a short time. Have you ever seen a text go viral? Or a GIF? No rights? This is because they can’t go viral. But videos do. Videos can be great when we’re planning on making a viral post.
So, these are some of the main reasons why we believe video marketing will be popular in 2021 and will continue to be the same in the future.
Important future trends in video marketing
The video marketing industry is full of trends, and you need to learn more about them as a marketer. Here are the future trends we can expect in video promotion:
1. More attention to artificial intelligence
Artificial intelligence is the future, and it will impact video marketing. AI can help improve customer experience, offer better support, optimize product lines and pricing strategy, minimize human errors, and so on. All of this is possible with artificial intelligence and can later benefit the commercialization of the video as a whole. Artificial intelligence is the key to customer satisfaction.
2. Increased shooting with drones
Shooting with a drone is still considered illegal in many places and countries, which will change in the future. Drone cutouts can help add more depth and beauty to your videos, making them more aesthetic and attractive to watch. Drone shooting can help you stay one step ahead of others and help your videos deliver a wonderful experience.
3. Short video
Videos in short or small formats are gaining a lot of popularity. Since we are dealing with many different things, brands need to get attention as soon as possible. That’s why short-form videos will be the future. They usually last from 6 to 60 seconds and offer crisp, timely data.
4. Increase in mobile viewers
One of the things that will help videos be the best marketing tool ever is the increase in mobile users. Yup! Over 70% of overall watch time comes from the mobile on YouTube. Many YouTube marketing statistics show that mobile users are the primary force behind YouTube. As more and more people are planning to buy new mobile phones, the total number of users on YouTube will continue to grow in the future.
If you are an entrepreneur, you are more than fully aware of how crucial videos can be to any business. The marketing industry is constantly evolving, which is why brands need to evolve, and they cannot continue to use the same old techniques to continue to be successful. Check out these future trends, which will help you create videos accordingly. Let us know which trend surprised you the most!