You’ll need assistance whether you’re just getting started with social media marketing or want to step up your game because social media platforms and features seem to change every other week. Even if you utilize one of the top social media platforms, it’s crucial to pick a course that not only had excellent evaluations the previous year but is also current.
The only issue is how to decide which social media course to enroll in. There are literally dozens online, and it can be difficult to distinguish between those run by amateurs and those that provide authentic industry expertise from reliable experts. But don’t worry; I did the laborious work for you.
1. Social Media Marketing MASTERY on Udemy
The Social Media Marketing MASTERY course on Udemy is appropriate for novice social media marketers, despite what the word “mastery” might suggest. It offers to take you step-by-step through social media advertising, teaching you how to use various platforms to market your company. The major players are all covered in this course, including Google My Business, Pinterest, YouTube, LinkedIn, Instagram, Facebook, Twitter, and LinkedIn. Additionally, you’ll learn about tools that can improve your marketing effectiveness as well as blogging and SEO. Eight hours of video, seven downloads, and 26 articles make up the course’s content. It may be accessed on TVs, mobile devices, and online. You’ll receive a certificate of completion at the conclusion of the course. More people have given this course a 4.5-star rating.
2. What Is Social, on Coursera?
Social: What Is It? A useful course from Coursera helps you get started with social media marketing rather than just lecturing on the subject. This course is no exception to Coursera’s reputation for employing outstanding professors from prestigious colleges. It is a component of Northwestern University’s Social Media Marketing Specialization.
This course takes a more in-depth look at social media from a commercial perspective than just concentrating on specific platforms, allowing you to develop your strategy accordingly. It includes social media marketing, social media trends, social media business, and more. The course has nine hours of material, and it is advised that students work three hours a week to finish it in less than a month.
3. Training for social media marketing at Hootsuite Academy
Hootsuite, the pioneer of social media tools, is an excellent location to begin your social media education.
Compared to other providers, Hootsuite takes a slightly different strategy. It’s Social Marketing Training curriculum combines several mini-courses. Even if you begin as a beginner, you will eventually possess all the professional-level talents. The curriculum includes:
Improving your social media profiles.
Creating objectives and goals
strengthening your community
Content promotion
Social media marketing
Free online courses are offered by text and video, with some material being available for download. The majority of videos are merely a few minutes long. The entire course, including activities and tests, lasts roughly six hours.
4. Social Media Content Strategy on Fiverr
The major components of developing and implementing a content strategy for social media marketing are covered in Fiverr Learn’s course on social media content strategy. Rita Cidre, a recognized leader in growth marketing by Hubspot and currently serving as marketing manager at Qualtrics, is the course instructor. The course is distributed into 23 videos with a total running time of around one and a half hours. It contains details on how to define and carry out your plan, identify your audience, and create your social media marketing objectives. Each section concludes with a summary, a quiz, and a final test to determine how well you retained the information.
5. Social Media Marketing Foundations on LinkedIn
The Social Media Marketing Foundations course from LinkedIn Learning is designed for beginners and offers roughly two hours of course material. Adjunct Professor at NYU and a social media expert, Brian Horniman is the lecturer. You’ll discover the advantages of using social media throughout the course. There are hints for developing a social media strategy that is connected to your company’s objectives and target market. You’ll discover the fundamentals of Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest, and Snapchat in addition to how to leverage social media advertising to generate leads. This course also covers how to build and maintain a social media community and introduces social listening to help you better serve your customers.
