Creating a site that ranks in local search results is one of the best ways to get more traffic, leads and revenue from your website. Local SEO is an important part of your overall digital marketing strategy because it helps you get your business noticed by people in your area. As Google gets smarter at local search, it will continue improving how it ranks local businesses in search results.
Are you aware that 80% of users search for local information on Google? Many people use search engines to locate businesses that offer products or services in their area. To stand out, you must incorporate local keywords into your site to rank in these searches.
A good keyword strategy helps you rank higher for competitive keywords related to your products and industries. Local SEO is recommended for companies reliant on local customers, like cell phone repair local SEO. Identifying the right keywords is crucial.
So, what are the best ways to find and use keywords to boost your local search rankings?
Here’s what you need to know.
Leverage keyword research tips for cell phone repair local SEO business
But before we dive into the step-by-step guide for keyword research, first define your parameters. What is the target audience of your website? How long will it take to optimize keywords?
Once you have a clear idea of who, where and when you want to reach people with your content, it’s time to discover what keywords research strategies.
1, Find industry-related keywords
Keyword research is a fundamental step to local SEO, and it can be the difference between seeing your business grow and continuing with stagnant growth. Keyword research involves finding long-tail keywords relevant to your industry and customers.
It’s important to consider what services you offer and how they relate to the needs of your audience. Keyword research tools can help generate ideas for potential search phrases that your clients might use when searching online for services in their area. They will also help show which terms have higher traffic volume so that you can optimize them accordingly.
2. Try out keyword modifiers.
Keyword modifiers are words that define the meaning of the phrase. Suppose you have a website about improving your social media presence on search engines; you might use “best” or “top” to describe your services to your audience, like the best cell phone repair local SEO services near me.
Here are some common keyword modifiers:
- best
- top
- free
- boost
- why (why do I need this?)
- how (how does this work?)
You can also experiment with long-tail keywords that are more specific and relevant to your business. Long-tail keywords are more niche exact than broad terms.
3. Consider the buyer’s intent
Generic keywords are broad and can describe any product or service. They have a lower conversion rate, making them less useful for local SEO research. In contrast, specific keywords are very specific phrases that customers would use if they were looking to purchase the product or service you offer. They should be your main focus when building your local SEO keyword strategy!
4. Leverage your competitor’s keywords
The easiest way to get started with keyword research is by leveraging your competitor’s keywords. Knowing your competitor’s keywords gives you a good idea of what kind of content they’re producing and how well those posts perform. This can be a great starting point for your keyword strategy. You can see what topics they’re ranking for, which terms they’re targeting, and where they’re looking for gaps in the market.
5. Target potential leads
Local SEO keyword research is essential to any company’s marketing strategy. When you target local search terms, you target people looking for services like you.
Once you are done with the keyword research, take advantage of the content library that includes blogs, videos, and infographics with relevant keywords that can be used across multiple platforms, such as social media and email marketing campaigns.
Local SEO keyword research is an important part of every SEO strategy. Getting search traffic only from broad keywords and ignoring local searches will leave you untapped. It might seem like a lot of work at first, but if done correctly, it can be easy and save you time in the long run!
Frequently Asked Questions
How do I find the best local keyword for cell phone repair local SEO website?
Locals are looking for a business or a service in their area. The best local keywords get people to your website from nearby locations. You can find these using keyword research tools like Moz Local, Google Keyword Planner and Ahrefs.
What things to consider while choosing local SEO keywords?
When you choose your keywords, there are 2 main things you should consider:
- Keyword competition: The number of searchers with this keyword in their search query and the number of local businesses with this keyword in their business name.
- Relevance: A keyword’s relevance is determined by how closely it relates to your business and its products/services offered.
Why choose low-competitive keywords?
By choosing low-competition keywords, you’ll be able to rank higher and attract more traffic from search engines. Low-competition keywords are easier to rank for because there’s less competition, which means a higher conversion rate.
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