New tactics in digital marketing are constantly emerging, from AI-based automation to hyperlocal advertising. These new tools have potential but it is important to keep an eye on the established marketing strategies. Not all new advancements should be ignored.
Did you know there are more than 4 billion email users around the world? Email marketing is still a powerful tool for marketing. It allows you to connect with your audience and foster long-lasting relationships. It’s not surprising that 64% of small businesses use email marketing for reaching their target audience.
Search Engine Optimization, another key element of digital marketing, is another aspect of reach. Search Engine Optimization plays a crucial role in increasing your brand’s rank on search engines.
Email marketing and SEO are two common areas in digital marketing. Both strategies are focused on using content to promote your company. Although there isn’t a clear connection, marketers can combine these strategies to elevate their digital marketing efforts.
We’ll be sharing different ways that email marketing can influence SEO in this post. Have a look.
Lower Bounce Rate
Digital marketing is all about identifying and defining your target audience. It’s difficult and costly to reach all customers at once so it is important to concentrate on those who are genuinely interested in your brand. Email marketing is a great way to do this.
Your content will be enjoyed by recipients who are more likely to click the CTA and visit your website. This means that well-planned email marketing brings in high-qualified visitors to your site, who will not immediately leave. This is a great way to lower bounce rates.
Answer Relevant Questions
The consumer of today is more likely to search online for products and services. To ensure that your business appears in relevant search results, you will need to tweak several SEO strategies. Google and other search engines are focused on delivering useful and relevant results to users. They can sort through billions upon billions of pages.
Email marketing can help you make the algorithm work to your advantage. Instead of guessing what your target audience wants, why not directly ask them? Send out surveys on relevant topics to your email list. You can then determine the respondents’ intent based on their responses. We encourage you to use these insights for Q&A-style content.
Repurpose High-performing Email Content
Email marketing is incomplete without newsletters. These email campaigns can be more flexible than you might think. It is better to share updates, offers, and other information via email than it is to regularly curate exclusive content for your subscribers. To boost your search engine rankings, you can repurpose the content if it resonated with your subscribers.
Boost Social Media Presence
Marketing emails often include social sharing buttons that encourage subscribers to share content on social media. But, it’s impossible to expect readers not to share without encouragement. A clear CTA is always a good idea.
Social media sharing is a ranking factor. While the simple answer to this question is “no”, there are many other factors. Although social media shares won’t directly affect search engine rankings they can improve your SEO efforts.
Search engines can also consider interactions such as likes, shares, and comments. If your content is shared by many people, search engines will link to it. A popular piece of content might be picked up by an online publication or blog. These links are an important part of SEO.
There are many ways that your brand can reap the benefits of social shares, from positive mentions to beneficial partnerships.
Automated Traffic Flow
Email marketing has one primary purpose: to share high-quality content that will make an impression on your target audience. Email content should be memorable enough for your audience to use in future organic searches.
Another important aspect to consider when you send emails is the frequency. It is not enough to send an email every six months.
However, it is not a good idea to bombard your email list with incessant emails. You risk being labeled spam and your reach may be restricted by email providers. To increase your email delivery and open rate, it is important to use a warmup tool. You can automate the process of warming up your email account.
It is tedious, but essential, to send emails. It’s tedious, but necessary, to send emails manually. Automation tools make email marketing much easier and less time-consuming.
Automation can be used to send new subscribers a series of emails that are based on predetermined criteria. This will enable new subscribers to see your top posts and increase your traffic flow.
Find Valuable Information About Keywords
Keyword testing is possible with email marketing. Marketers can use A/B testing to test different versions and decide which version is most popular with their audience. A/B testing not only helps you create useful email content but also provides valuable clues about keywords.
You can experiment with different keywords in your subject lines and the body of your email to find the words that resonate most with your target audience. These insights can be used to optimize your website’s content. Although there are many tools available for keyword research, this tool is an effective way of making your website content more attractive to users.
The Bottom Line
Although SEO and email marketing can be effective on their own, they can be combined to increase brand visibility and improve SERP rankings. This combination can make digital marketing more effective. Relevant email marketing can increase search visibility and drive valuable traffic to your site.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Pete SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.