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Top 7 Best Software And Tools To Create Marketing Videos


The marketing strategy of companies has completely evolved over the past few years. In the past, businesses relied on print media, television, and radio to promote their service and product. Although these communication tools are still functional today, the fact remains that they are limited. Other means of promoting services and products have emerged, among which we have video marketing which is a simple way to present a product or service to a broader audience. According to specialists, more than 4 billion Internet users watch YouTube and Facebook videos daily.

Video marketing has become the best way to capture the attention of customers, increase sales, boost traffic to the company’s website, improve public understanding of a service or product, and increase the dwell time on the company’s website. However, to create interactive, intuitive, and viral video content, it is essential to have the best video creation tools. Here are the best video marketing software and tools to create marketing videos for you.

1- Biteable

Biteable is one of the best video creation, editing, and marketing software available on the market today. With such software, you can create quality promotional videos in no time and even share them directly on your social media channel. This software provides its users with several built-in templates (more than 8500 clips and Shutterstock animations) that are easily customizable. Biteable offers free plans and paid plans of only $19 per month that are very suitable for large companies to promote their products and services.

2- Powtoon

Here is a fantastic marketing tool that will help you create animated video content in a short time. Indeed, with this software, you can create professional-quality videos in less than ten minutes to promote your services and products. It has several templates that you can use to speed up the creation of your animated video content in different formats. Powtoon is a software you can use to captivate, engage and explain your position in the essential business areas such as human resources, marketing, training, and IT. Large companies such as eBay, Coca-Cola, Starbucks, and others have already used it in their promotional campaign.

3- Animoto

If you are a non-tech-savvy, this is the software you need to have to make your marketing campaign videos. Animoto gives you the simplest functionality possible. A simple drag and drop is more than enough for you to add photos and video clips to existing templates to create your unique marketing videos. You have to choose a model to customize it according to your tastes and needs.

In addition, marketing videos made with Animoto are fully shareable, and you can export them directly to your social media platforms like YouTube or Facebook. The icing on the cake is that the software provides its users with a 24/7 support service to receive help in case of difficulties.

4- Viewbix

Video marketing is a strategy used to capture the public’s attention, attract new customers and promote services and new products. For this, the video content must be of excellent quality and meet the requirements of platforms such as Facebook, Twitter, and YouTube. That’s how Viewbix video editing and creation software helps you… Indeed, in addition to its ability to allow you to create your videos, this software is positioned as video analysis and video interaction tool. With such software, you will be entitled to information regarding the data that attracts the attention of Internet users. It’s the kind of software that helps businesses maximize their reach and drive more traffic to their sites. Therefore, if you are looking for an analysis tool capable of increasing your audience, you are on the right software.

5-AVS Video Editor

For digital marketers, AVS Video Editor is considered to be one of the best video maker tools. Indeed, this software has many features that allow you to make excellent video editing, whatever the marketing need. AVS Video Editor can process a variety of video formats like DVD, 3PG, MP4, AVI, MOV, VOB, WMV to name a few.

In addition, it should be noted that this software allows you to create high-quality videos that are fully viewable on multiple devices. So you can process HD, 2K HD, 4K HD, and even Full HD video. AVS Video Editor helps you make unique video content. It allows you for this purpose to edit your videos by merging them, cutting them, or simply rotating them. More than 300 different effects are available to customize your creations. And that’s not all. AVS Video Editor allows the insertion of audio, menus, subtitles, and commentary in your videos.

6- FlexClip

Just like Animoto, FlexClip is a very beginner-friendly marketing video editing software. It is ideal for digital marketers who do not want to spend more time learning the basic features of video editing software. Indeed, it is a simple and easy-to-use tool. You can add text, effects, etc. Use your creativity to its fullest potential. Also, you can preview the final render before exporting it.

Want to tag your video so that your signature is recognized or to prevent others from using it without your permission? No problem. FlexClip gives you the ability to add a Watermark. You can customize this Watermark as you like, whether text or image.

7- Videoscribe

If you want to make whiteboard-style animated videos for your next promotional campaign, Videoscribe is what you need. This software lets you create any animated video that can grab attention, increase retention, influence purchases, and increase conversions during your campaigns. The software provides you with more than 500 free images, a music collection, and many others to personalize your video content. It allows you to add your assets and illustrations and import fonts and music into your content. Also, it should be noted that you can use Videoscribe from anywhere, as it also works offline.

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