Presentation is extremely important in every business domain. You probably know this already, but one can have a brilliant idea, if it is presented in an unappealing way, it will be worth nothing. On the other hand, a mediocre or even a poor idea can sound amazing when presented in an enticing way. Of course, this is a great injustice, however, we can only accept reality and do our best to stay on top of things. Having that in mind, here are some pointers for presenting your business on your website in a way that people will love.
Home page special focus
As you might probably assume, the star of your website should be your homepage. It is not one that should be too informative. It does not need to contain anything important. Its main goal is to attract people. You want people to respond when they see it and read its content. However, the content should be as concise as possible when it comes to the amount of text. Visuals and the overall design are essential components in this case. So, you need a short catchy text that represents a teaser trailer for your business and your website. After that, you need an appealing design to frame the trailer in the most fetching possible way.
Use white spaces
People underestimate the power of white spaces. Surely they may seem insignificant, but they are, in fact, quite a powerful tool. It’s easy to test this hypothesis if you don’t believe it. Find a website that uses whitespaces and a similar one that does not. Take a look at them independently and compare your impressions. The one with white spaces seems better organized, concise and carefully structured. However, if you were to focus on the content only, you will probably find that the initial impression was mostly due to white spaces. Therefore, start revising and dividing your textual content into paragraphs that are to be separated and try to have one focus per paragraph. Do this for your whole website, not just the main parts.
Be colorful
Sterile and dull looking websites may look elegant, but their visual stimulation tends to zero. It is high time for that trend to be over. Bring the colors back into our lives. Certainly, most people would enjoy it. Let’s face it, you need to find a way to set yourself and your business apart from many others in the same niche. Do your research, see what their websites look like and make note of what they lack. In the end, sum all your impressions and conclusions up and roll up those sleeves and start making changes. Adding color to your website design and your text will bring it livelihood. It will be so vivid and appealing that people will not be able to control themselves, they will simply need to try it out.
Optimize your website
Entrepreneurs sometimes fail to think about the technical background of their website and its utilization unless there are issues. Of course, when this happens, optimization is inevitable. However, it takes time and the damage is already done at this point. This is why you should always think about prevention of bad news. If you have not had any performance issues in your website, it is time to invest in responsive web design. Every serious business owner such as yourself needs to think big and expect numerous users. Having that in mind, you need to prepare a welcoming environment for this huge number of customers. This is why you should not do things on your own, but hire professionals to take care of it for you. The only thing you will need to do in the end is know that your business is solid and ready for popularity.
Add helpers
When you are an expert in your field, it is seriously difficult to put yourself in the shoes of someone who knows very little about the subject. This is often the case with business owners with years of experience. Nevertheless, as hard as it may be, one should constantly keep trying to speak the same language as potential new customers. You can use your friends and family as a test group to see if the content and the process of your website seems simple enough. If not, see if you can make it easier in any possible way. Helpful algorithms in the form of funny images can be quite helpful. Using examples is also a great method to help people connect to a certain subject. There are chatbots that can be of service for answering some of the FAQ. Use all these things and more. If your potential users can’t understand the way your business works, they are unlikely to become your customers.
Ask for feedback
The easiest way to find out what people think about your business is to simply ask for their opinion, most of them will gladly share it. Your customers’ input is the most valuable information you could possibly get. Therefore, you need to try and find a way to most efficiently get all the information you want. You should have a survey for your users that is mandatory to fill out. However, it must be very cleverly designed. It needs to be short and to the point and contain concrete questions. Focus only on the key aspects you would like to find out and forget everything else.
Figuring out all the details when it comes to UI and UX can be tedious as there are just too many of them. It never ends, your website visual optimization process can take a lifetime. It is easy to get demotivated because of this, but you should not. Nothing is final, especially when it comes to this topic. You can and should change it from time to time, so it is completely justified to have a version that is not perfect as there will be many more chances to improve.
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Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.
