Promoting your website other than by referencing is a way to enrich the popularity of your website without rolling up your sleeves and putting your hands in the code of your site to improve technical aspects that sometimes go beyond publishers.
1. Submit something viral, valuable, and addictive
In the genre: make a super addictive Flash game. That’s the kind of thing you send by email to your colleagues or friends. It circulates quickly, and it gets people talking about your site.
But avoid the “bad buzz, “often political, aimed at making your site known despite others (and especially people who are abused). This type of buzz is very frowned upon by the specialized blogosphere and will not attract the expected target visitors.
2. Organize contests
The greed, nothing better to attract the crowds! But beware, no rotten competition with Lara Fabian’s autographed T-shirt at her last concert on April 4, 1927, in Larzac! Organize competitions directly related to your editorial line and the theme of your site: iTech gadgets for a web and new technologies blog, cinema tickets for a film review site, etc.
3. Make a spectacular video
It works for some but not at all for others. I don’t know what it’s worth (for me, not much, but hey, trends are what they are.), but it seems that the new generation of Internet users are fond of so-called “viral” videos (at wide distribution on the web) of the genre of Rémy Gaillard, Philippe Catherine, and so on.
But it takes some knowledge of video editing, staging, and directing, not to mention an original and adequate idea. Otherwise, it’s a guaranteed flop, even a laughingstock. I don’t remind you of the example of this poor Englishwoman who had broadcast a video of herself slamming one of these personal compositions. She has become the laughingstock of the Internet, her video being parodied with a vengeance and her college classmates openly mocking her on the street.
4. Create a blog
I speak mainly for those who do not have one. If the goal is to promote a blog, there is no point in creating a second blog to promote the first. But this is mainly aimed at websites as such (content sites with specific and targeted themes).
A blog brings vitality and freshness that a website does not necessarily have. Your readers will constantly be on the lookout for your actions and will find even more interest if you blog frequently.
A blog is an excellent tool for self-promotion, contacts, and community exchanges.
5. Redesign your site
Even if it is useless, redo the design of your site regularly (not every week either). The goal is not necessarily to bring visual and ergonomic novelties (if there are any, so much the better!), but to show your readers that you take care of your site and are active and alive behind the site.
This brings dynamism to the site and encourages visitors to come back more often, searching for novelties and surprises.
6. Promote your archives
Not just a copy of your dusty old articles, but a refreshed and still up-to-date version of your most interesting articles that you published a long time ago. New visitors will be delighted to be able to read these quality articles that they might have missed, but in addition, it brings a “relative” renewal to your site’s content.
Remember that the best soups are made in old pots.
7. Use meaningful URLs
There are no popups, redirects, unpronounceable and unreadable URLs, frames, or sub-pages in frames, Flash, DHTML, or whatever else… Visitors must be able to identify each of your information to a specific URL to remember it and find it more quickly, so they show it and share it with as many people as possible.
There’s nothing worse than trying to get your hands on a URL and not being able to find it. Very bad for the image of your site.
8. Stay natural and sincere
Do not invent outlandish and incredible information. Hundreds of thousands of experts in all fields on the Internet will be there to report your abuse and will not hesitate to do so (and they will be right). With the time they spend on the Internet, there is a high probability that they will come across your mistakes and your inventions.
9. Delete the beta version
Don’t do it to me. Delete this old beta version that’s been hanging around on your server for months and years, and give me all this in the final version! Have the courage to face your audience out of your “designer beta” cocoon. Even if your work is criticized, it’s only “more” for you: it’s up to you to learn the lessons that will result from it.
10. Stay original
This is THE essential key to your success on the web. Thousands of sites all bring back the same ideas and concepts by mixing their homemade sauce, but the base remains the same. It’s up to you to innovate and make sure you stand out from the rest. And to propose innovative things!
Here is a short article giving you tips to help you with your Internet adventure. If you see any other points to add, the comments are open to you. I will take care of adding them to the list!